Van drivers are breaking the stereotypical mould – is silver the new white?
The White Van Man (WVM), a term coined in 1997 to describe aggressive, rude van drivers who menace the roads, is proving to be a stereotype of the past. A survey carried out by the Social Issues Research Centre (SIRC) shows that a new breed of van driver is evolving which dispels previous perceptions – enter the Silver Van Man!
With an appreciation for healthy food, sport and the arts, the Silver Van Man (SVM) is more interested in cultural hobbies and is a far cry from the greasy spoon, road rage inducing image of the WVM.
Statistics from automotive data specialists GMAP Consulting also show that while this new species of motorist continues to appreciate the practical value of a reliable van; they are further inclined to personalise their vehicle with a touch of style.
The traditional white van is increasingly becoming a thing of the past. Even blue, green and yellow vans are losing popularity in favour of the more sophisticated silver, aluminium and black colours. In 1990 just 0.7% of all UK vans were silver or aluminium, but in 2006 that figure had shot up to 12.5%, making it the second most popular colour after white.
The WVM is being replaced not only by the SVM, but the Silver Van Woman (SVW). This new breed of driver is even more inclined to have a creative approach to their van, with 9.62% of women drivers choosing silver as opposed to 5.93% of men. They are more likely than men to own vans painted in colours other than white.
While the white van remains in the majority, if the trends continue silver is set to become the new white. It’s uncertain though whether the change of colour will be enough to change the public’s perception. What does seem clear is that the multitudes of van drivers on our roads are in fact a demographically varied group who don’t fit into a single stereotype.
With this in mind, drivers increasingly want van cover that is tailored to their unique needs, rather than a one-size-fits-all package.
At Swinton we simplify the process of finding commercial van insurance to suit the individual business. We will compare your needs against our range of providers to find the cover that fits best – get a fuss-free online quote.
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