UK Doubt Map

As part of our ‘turn Nagging Doubt into nothing-to-worry about’ campaign we partnered with YouGov and researched the doubts causing sleepless nights for Brits.

This research has been broken down regionally and tells us that everyday nagging doubts around health and finances often stop UK residents from having a good night’s sleep.

We’re working with experts at the Sleep School to help people understand what they can do to improve sleep, which will boost their health and help them feel better placed to tackle the root causes of their doubts.

How much does your region worry?

Nagging Doubts
Top 10 Worries
  • 1.Saving for the future (44%)
  • 2.Saving for retirement (40%)
  • 3.Rent payments (37%)
  • 4.Saving up for special occasions (35%)
  • 5.Paying bills (31%)
  • 6.Losing my job / income (31%)
  • 7.Family treats (30%)
  • 8.Debt (25%)
  • 9.Mortgage payments (25%)
  • 10.Being a victim of fraud (22%)
  • 11.Affording luxuries (21%)
  • 12.Credit card debt (18%)
  • 13.Insurance cover (17%)

What's worrying the nation?

National statistics


of the UK experience significant worries


experience significant worries several times a day


say worries have a big impact on day to day wellbeing

Overall the biggest worry is health


worry about this

The top reasons for staying awake at night worrying are:

  • 1. Health 47%
  • 2. Family health 42%
  • 3. Children 33%

Daily Worries


Of women experience significant worries several times a day.


Of men experience significant worries several times a day.

A quarter of those with mortgages say keeping up with repayments is a nagging doubt

Women are more likely to suffer this worry.



Saving for retirement is keeping 40% of people awake nationally

25% say they worry more about saving for retirement than in 2014.

Work worries

25%Say they lie awake at night with worries about work at least once a week

Romance worries

33%Younger people worry most about their relationships


All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4374 adults. Fieldwork was undertaken between 6th - 10th October 2017. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).