The TikTok Travel Destinations Popular for 2026
TikTok is offering a surprisingly accurate glimpse into where Brits want to travel next. The platform has rapidly evolved into a go‑to search engine for holiday inspiration, especially among younger travellers who use creator content to explore destinations before booking.
That’s why we have analysed the platform’s data to help reveal the destinations rising fastest in popularity, with some seeing interest surge by nearly 300% in just three years.
Let’s take a look at some of the topmost trending destinations, ranked by the increase in interest on the platform.
1. Dolomites, Italy – 298% increase
The Dolomites have become a standout favourite thanks to their limestone peaks, turquoise lakes and photogenic viewpoints. The region’s mix of hiking, skiing and cinematic scenery appeals to travellers seeking more adventurous escapes.
Best time to visit: June-September for hiking; December-March for skiing.
2. Tromsø, Norway – 285% increase
Tromsø’s rise is fuelled by viral Northern Lights videos, cosy cabins and incredible Arctic landscapes. Winter escapism content performs especially well on TikTok, and Tromsø delivers the kind of once‑in‑a‑lifetime moments viewers love to watch.
Best time to visit: November–March.
3. Hurghada, Egypt – 270% increase
Hurghada has become a go‑to for Brits seeking affordable winter sun. With warm weather year‑round, a shorter flight time than many long‑haul hotspots and excellent value for money, it’s no surprise interest has climbed by nearly 300%.
Best time to visit: October–April.
4. Shibuya, Japan – 267% increase
Shibuya’s neon streets, fashion culture and endless food content make it one of Japan’s most iconic city destinations. Interest has remained consistently high, driven by travellers looking for escapism via Tokyo’s most famous district.
Best time to visit: March–May for cherry blossom season.
5. Koh Tao, Thailand – 260% increase
Koh Tao’s crystal‑clear waters, diving spots and island‑hopping itineraries have made it a firm favourite among younger travellers.
Best time to visit: January–April.
6. Zakopane, Poland – 138% increase
Zakopane is emerging as a budget‑friendly alternative to classic Alpine resorts. As the gateway to the Tatra Mountains, it offers skiing, hiking and a lively winter atmosphere at an often more affordable price than France or Switzerland.
Best time to visit: December–March.
7. Zanzibar, Tanzania – 121% increase
Zanzibar’s tropical beaches, warm climate and good accessibility from the UK have driven a significant rise in interest in the archipelago. Travellers are drawn to its blend of island scenery and better‑value pricing compared with many tropical beach destinations.
Best time to visit: June–October.
8. Punta Cana, Dominican Republic – 121% increase
Punta Cana continues to grow as one of the Caribbean’s most popular choices for Brits seeking a sun‑soaked, all‑inclusive escape. With large beachfront resorts and competitive package prices, it offers an easy, great‑value winter getaway.
Best time to visit: December–April.
What the trends reveal
TikTok’s travel data points to a clear shift in how Brits are choosing their holidays. Experience‑first travel is booming, with users gravitating toward destinations that offer escapism and a real sense of adventure.
At the same time, value is becoming increasingly important. Many of the fastest‑rising destinations offer more affordable alternatives to traditional hotspots, showing that travellers want adventure without the premium price tag.
Are you inspired to book your next trip? As always, if you’re planning a trip to any of these destinations, it’s worth making sure you’re covered with travel insurance before you go. It gives you peace of mind for everything from flight delays to lost luggage and unexpected medical costs.
Methodology
All data has been sourced from TikTok’s creative centre. Swinton Travel analysed the trending hashtags in the Travel sector over the past 120 days in the United Kingdom. Destinations were then ranked by their average interest over time on the platform, with figures from January 2023, January 2024, January 2025 and January 2026.
The percentage increase detailed in the release shows the growth in interest between the 2023 and the 2026 figure. All figures are correct as of 3rd February 2026 and indicate engagement and search behaviour, not confirmed booking data.