IAM RoadSmart

IAM RoadSmart is one of the more unusual charities in the UK, but it’s a name you may already know.

Its experts and spokespeople regularly appear in magazines, TV, radio and newspapers and the organisation is increasingly recognised as the voice of advanced bikers in the UK.

The charity’s aim is to improve the driving and riding skills of the nation, a role it has been fulfilling now since the mid-1950s.

It achieves this through a national network of qualified instructors and experts, as well as an army of volunteers organised into 200 local groups.

The organisation is expanding fast and in 2015, it attracted 6,000 new members while 150 people become Master drivers or riders.

Motorbike road safety guides from IAM RoadSmart

At any given time, IAM Roadsmart is training or actively engaging with over 7,000 drivers and riders in the UK from private individuals to fleet drivers.

Despite this success, IAM Roadsmart still has a long-term aim; to be the best-known provider of coaching and training for UK drivers who already hold a car or motorbike licence. These are people who have passed their driving test but want – or have a professional need – to improve their road skills.

IAM RoadSmart also has a very busy training arm for businesses that want to improve the driving skills of their motorists and be more confident, skilled and responsible. This includes offering a range of services such as risk management and training services, e-learning courses, behind-the-wheel coaching and desk learning.

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