New Year's resolutions fall out of fashion

2nd January 2018

This year, only one in six (16%) Brits are set to make New Year’s resolutions for 2018, according to a survey of more than 4,000 British adults by Swinton Group. 

As New Year quickly approaches, new research into the nation’s confidence levels reveals the vast majority of those who are planning to make resolutions feel confident they’ll succeed – with almost three quarters (71%) feeling assured they’ll stick to them in 2018. 

The findings show that some of the most popular resolutions for 2018 are related to feeling confident about personal finances. Of those who said they plan to make resolutions, 43% said they want to save money and 26% are pledging to organise their personal finances.

However, the research by the high-street insurance broker also reveals that only a quarter (25%) of Brits have ever managed to stick to a resolution, with almost one in 10 failing (9%) and giving up after four months, and one in 10 (10%) giving up after just three days.

Anne Kirk, Marketing Director for Swinton Group, said: “Resolutions are a great opportunity to try something new and make the changes you’ve always wanted to. It’s also prime time to set goals and objectives for the year ahead and it’s encouraging to see personal finances feature high on the agenda for many.

“As the New Year approaches, it’s good practice to review your home and car insurance policies, to not only give you peace-of-mind  but to make sure that you’re getting the best level of cover for your needs – especially if your circumstances have changed in the last 12 months.”

Those in their 20s are most likely to make resolutions, with a quarter (25%) planning to do so, compared to one in 10 (10%) in their 60s.

Londoners are the most keen to set them, with over a fifth preparing to set them (21%), compared to those in Yorkshire, Wales and Scotland where only 14% will do so.

Amongst some of the least popular resolutions were: starting a new romantic relationship (8%), cutting down or stopping drinking (11%) and decreasing or quitting smoking (10%).


Back to press releases